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How Private Labelling Can Help Your Business

Posted by Thomas Royle on

How Private Labelling Can Help Your Business

How private labelling can help your business   In order to separate themselves from competition many successful retailers create a range of private label products that help personalise the shoppers experience and can lead to a higher customer loyalty.   One of the greatest features of private label products is that you inherently have an exclusive right to sell the products. If you market the brand well and create demand for it, you benefit as your customers' only source. This contributes to your ability to charge premium prices, and helps you attract more customers who buy additional items when in...

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Beauty is only skin deep.....

Posted by Thomas Royle on

Beauty is only skin deep.....

They say that beauty is only skin deep and studies have shown that the average consumer uses 10 different skin care products on his or her body every day.  Cleansing is a large part of consumer spending and despite the growth in popularity of liquid soap; worldwide sales of soap bars are still number one and growing in sales. In the UK alone 7% of consumers buy a bar of soap each week, but as many as 21% buy once a month with sales reaching £83 million in 2013.   The sales of natural soaps with better functionality than mass produced...

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Our Packaging - Recycled Coffee Cups

Posted by Thomas Royle on

Our Packaging - Recycled Coffee Cups

Protecting the environment and sustainability was a major factor in the development of the Cliffe House (Organics) product range. Of course there are many products in the market place that make similar claims and purport to care about the footprint of their products and packaging but many fail to back this up with any meaningful strategy, using the empty words instead as a marketing gimmick. At Cliffe House we wanted the whole package of product and packaging to be as environmentally friendly as possible and after working carefully through the recipes and ingredients making up the products, turned our attention...

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